How to Give Exceptional Customer Service (Workbook)

Description

Ever wonder how an organization can get its entire work force eating, sleeping, breathing customer service especially in an age when common courtesy, extra effort and empathy are in short supply? Ever wonder how a company comes up with the service ideas that turn its customers into avid (and unpaid!) ambassadors for its products?

Wonder no more, as Lisa Ford, customer service adviser extraordinaire, takes you behind the scenes to find out what smart organizations are doing to dazzle customers and build unbending loyalty. You ll sit in as Lisa interviews customer service trendsetters at major corporations and observe live customer care training at some of today s most successful companies. You ll benefit from Lisa s firsthand experience with what works, what doesn’t, in today s service arena. Go on location to learn what companies such as Seiko, EchoStar, Men s Wearhouse and others are doing to wow current customers and woo new ones with superlative service.

Lisa Ford’s wisdom and advice have helped bring about dramatic customer service improvement in dozens of companies, large and small. Now she brings those same insider insights to you, in this new-from-the-ground-up version of How to Give Exceptional Customer Service, still the best-selling training video of all time.